Thoughtful details bring a collection to life. Through seasonal print recoloring, brand-right sweater patterns, apparel concepts, and curated buyer presentations, I helped translate the Rylee + Cru aesthetic into cohesive seasonal stories.
As Lead Product Designer, I helped launch B the Label by translating founder Becca Kufrin's personal aesthetic into a cohesive brand identity. Through concept development, trend research, seasonal line planning, and product design, I developed the inaugural essentials collection, establishing a foundation of elevated lounge and sleepwear rooted in comfort, versatility, and modern femininity.
As Lead Product Designer, I helped grow B the Label beyond its inaugural launch by expanding the brand into multiple seasonal collections. Through trend research, color direction, print development, line planning, and technical product design, I created coordinated lounge and sleepwear collections that strengthened the brand identity while introducing new silhouettes, categories, and seasonal updates.
Spring 2020 concepts developed as part of ongoing assortment planning for future B the Label collections. Beginning with category-specific trend research and mood direction, these concepts evolved into coordinated assortments, print development, and production-ready technical packages created prior to the brand's pause in development.
As a Freelance Apparel Designer for Torrid, I developed production-ready CADs and technical illustrations for outerwear, translating design concepts into accurate technical flats for product development.
Inspired by luxury runway fashion and contemporary street style, this collection reimagines Juicy Couture with elevated detailing, bold graphics, and a confident new attitude.
Tommy Hilfiger X Nordstrom
Designed and developed an exclusive Tommy Hilfiger capsule collection from concept through retail launch.
A Tommy Hilfiger capsule created exclusively for Urban Outfitters, inspired by the resurgence of the brand's iconic 1990s aesthetic. Reimagining signature color-blocking, varsity graphics, and athletic silhouettes, the collection brought Tommy's heritage to a new generation.
A Tommy Hilfiger Retro Americana capsule balancing the brand's signature DNA with modern silhouettes, bold color-blocking, heritage-inspired prints, and trend-right styling.
A Tommy Hilfiger capsule reimagining nautical sportswear through graffiti-inspired graphics, refined raw-edge finishes, signature branded elastic trims, and relaxed loungewear silhouettes.
A Tommy Hilfiger capsule inspired by the laid-back spirit of the West Coast, combining watercolor florals, sun-washed stripes, effortless silhouettes, and beach-ready separates designed to mix and match.
A Tommy Hilfiger capsule inspired by classic collegiate style, combining varsity graphics, heritage plaids, baseball-inspired details, and relaxed loungewear silhouettes for effortless weekend dressing.
A Tommy Hilfiger holiday gifting capsule inspired by the warmth of the season, featuring signature Tommy plaids, soft washed flannels, coordinated gift sets, and cozy sleep silhouettes designed for effortless holiday comfort.
A behind-the-scenes look at seasonal collection development—from concept boards to showroom presentation. This project captures the journey from line planning to finished samples prepared for Market Week.
Inspired by classic American varsity style, this collection explores collegiate graphics, athletic details, and coordinated separates through concept development, technical CADs, and product execution.
My first independently designed collection. Guided by creative direction and inspired by contemporary fashion, this project marked the transition from Assistant Designer to Designer—laying the foundation for the work that led to my move to Tommy Hilfiger.
